PP 4 - Wildcard

Keys to success as a Content Creator, through Bianca Ingrosso

Bianca Ingrosso is a Swedish celebrity and media personality known for her work in the entertainment industry. She was born on December 30, 1994, in Sweden. Bianca comes from a well-known Swedish family in the entertainment world. Her mother, Pernilla Wahlgren, is a renowned Swedish singer, actress, and TV personality. Her father, Emilio Ingrosso, is an Italian-Swedish singer and dancer. This family background has contributed to her visibility in the media and entertainment scene in Sweden. Her family situation has helped her a bit on her way to the fame that she has today but it is far from being the main reason for Bianca's success. 

Bianca Ingrosso has made a name for herself as a social media influencer, model, and reality TV personality. She gained popularity through her presence on various social media platforms, including Instagram and YouTube, but now recently also on TikTok, where she shares content related to fashion, beauty, lifestyle, and personal stories. In addition to her online presence, Bianca has also appeared in Swedish reality TV shows, further contributing to her fame in Sweden, and she has also been involved in various projects and endorsements within the fashion and beauty industries. 

How has she become so successful on social media as a content creator? 

Bianca is the main social media figure people are talking about in the Nordic countries and she is the most popular one in Sweden. She has over the years been able to work her way to the top and has today over 1 million followers on Instagram, around 400,000 subscribers on her YouTube channel, and close to 400k followers on her TikTok account. She is a very successful entrepreneur with her own makeup company CAIA Cosmetics, and she has also released some songs, been the host for multiple TV shows, and has a successful career as an influencer and model. 

One of the reasons for her success on social media is that she is posting interesting content that her followers can relate to and is showing authenticity. A big part of her content creation consists of marketing for her company CAIA Cosmetics, fashion, and makeup tips, just like any other influencer. The difference between Bianca and the other influencers in Sweden is that she includes posts where she is showing authenticity as well and every now and then her followers can see posts of her and her family where she does not necessarily look as put together as the fashion and lifestyle influencers normally do. She often posts about her family and her love for them. Adding more authentic content within the mixture of her entrepreneurship, modeling, and influencer side of herself, helps with creating an authentic atmosphere to her accounts. 

A picture of her and her mother, with the caption

"Mother my mother, my best friend". 

The authentic atmosphere in her social media channels also comes from her side of being open and discussing private situations, for example, mental health and eating disorders. Bianca has had a history with an eating disorder and has opened up about it on her social media channels bringing up a discussion about it. Her followers mean that she is very open about mental health and even though that is a trend among multiple influencers, it feels more real from her side since she says and shows that she wants to do a good job talking about mental health, she wants to help her followers needing help. This honesty makes her followers feel that her content creation is also authentic and not only for marketing her own brand. Her followers mean that since she is showing authenticity in these hard topics it means that she is authentic in other situations as well. 

Her followers are also enjoying her daily life content which provides a look into her life and career as a successful entrepreneur. There are many individuals out there seeking the key to success that Bianca has been able to get and through her content creation her followers get a good view of how her daily life is as a successful entrepreneur. Even in the entrepreneur side of her content creation, she shows an authentic side because of her work with CAIA. With her makeup company, Bianca wants to spread the message that it is okay to be different and that everyone can do their makeup however they want to do it. 

I think Bianca's success on social media is because of her way of creating content and being visible on every media possible. Her frequent updates keep her followers updated on what is going on in her busy life. She is active on every platform possible and visible in every media possible. She has her own talk show which gains a lot of attention because of the multiple guests she is welcoming to her show. Again the power of social media is helping her marketing the show. Every single guest she has on her show is posting on their social media channels about their appearance on Bianca's show which means that even though their audience likes Bianca or not, they might watch the talk show because of the people being on it. She is also friends with multiple big social media influencers spending time with them and creating content sharing on their social media. She is not only visible on her own social media channels but also on the social medias of many of the greatest social media influencers there is in Sweden. She has a pattern of what she is posting on social media which I think is important because then her followers know what they can expect coming out on her social media channels. Bianca is also making sure to take care of her followers and shows them that she wants to be involved with them too. She lets them help her pick out makeup products for release on CAIA, through her social media stories, and she has frequent fan events where her followers can meet and talk to her.